My friends and I decided to go into London today and have a late breakfast. We noticed a cute little waffle place on Duke Street, right off of the super busy Oxford Street. The place was called Pure Waffle. As soon as you walk in, the unmistakable smell of chocolate and waffle batter hits you. You’ll also notice the cool modern decor and the minimalist leather couches. We knew it was the place for us.
I ordered a chocolate covered waffle, listed on the menu as “Chocolate and Saucy.” The waffle was served on a hip oversized white plate with French chocolate sauce drizzled on top and chocolate flakes sprinkled all over. You can also order it with whipped cream or ice cream. It was delicious! I highly recommend it, with a nice cup of Earl Grey.
My other friend was not so happy with her order. She got a savory one filled with spicy cheese and beans. She described it as “vile.” My advice would be to go for the sweet waffles and probably stay away from the savory ones.
First Impressions 
That Kind of Girl
January 14, 2010
I love the concept of waffles as dessert! (Or at least a sweet, dessert-like snack, in line with a sweet crepe.) I should bust out the waffle iron and attempt to recreate this at home…
Manju
January 14, 2010
so lolling at your friend. but the first pic is making me so hungry…looks delishhhhhhhh
sarah
January 15, 2010
damn you for making me hungryyyyyyi so want a waffle right nowmust resist …….
missie cindz
May 31, 2010
I went there yesterday for brunch and had the fresh N Fruity one (as seen in your blog) with ice-cream – one word, DELICIOUS!!! It is quite expensive but that's what you pay for good taste.